Our SEO Process

Is Your Website Making Money For You?

If it is not, then you are losing a number of potential customers to your competitors, and a lot of money as well!



EqualSEO Can Help Your Business Grow

SEARCH ENGINE OPTIMIZATION (SEO) is the process of designing, creating, and optimizing websites so that it becomes friendly to the search engines, in order to improve positioning for the target keywords – thus driving more traffic towards the website.

SEO is the major form of internet marketing in today’s world. As it allows you to generate massive amounts of revenue from your website, either by sales of products and services; or generating leads. A well planned SEO strategy will give you the results you need.

EqualSEO uses a solid proven scientific 9-step approach to the SEO process for every website.

Our 9-Stage SEO Process

SEO Process

1. SEO Analysis of Client’s Website

  • Detailed study of your business market
  • Analyzing competitors’ websites and their SEO Process
  • Full Website Audit of your website
This first step involves an in depth analysis of your business, which we believe needs to be analyzed first before any SEO Campaigns. This provides us a solid initial foundation baseline. We check the current rankings of the website, competitor’s websites, the amount of traffic the website gets, and how that traffic is using the website. We work on ways to improve the website for both the users and the search engines every step of the way.

2. Requirements Elicitation

  • Purpose of SEO
  • Defining Expectations & Requirements
  • Defining Goals & Targets
It is essential for us to understand the client’s needs before any project is undertaken, as every client has very specific unique requirements. We identify the purpose of SEO for the client, and how we can fulfill the expectations and requirements of the client. Lastly, we define the goals and targets for the client, such as milestones and important deadlines.

3. Keyword Research & Analysis

  • Gathering of Client & Competitors’ Keywords
  • Detailed Analysis of Keywords
  • Discovering Potential Profitable Keywords
Keyword Research is the heart of the SEO campaign. We take the client’s initial list of keywords, and we expand it with related and profitable keywords which will drive traffic and profit to our clients. The final list of keyword will be approved by clients prior to start of any campaign.

4. Unique Content Generation & Keyword Optimization

  • Unique & Compelling Content Generation
  • Optimizing Content with Keywords
  • Article Writing
  • Landing Page Creation
Once the final list of keyword has been agreed upon, we need to build content around those keywords in order for the search engines to notice the website and keywords, as this is one of the most important ranking factors for search engine algorithms. However, our content is not only written for the search engines, but will be useful to client’s website visitors as well. This not only helps with search engine rankings, it also encourages visitors to come back as the content

5. Website Optimization

  • XML Sitemap Creation & Submission
  • Optimization of Site Navigation Structure
  • Optimization of HTML Code
  • On-page SEO
  • Removal of unnecessary code
Developing a search engine friendly website is required for any SEO campaign. This is carried out in a large number of steps, and sub steps. We optimize the website based on clients expectations, and build them to solid SEO standards in order to be search engine friendly.

6. Submission of Website

  • Web Directory Submissions
  • Blog Directory Submissions
We will add unique titles and descriptions for our client’s website, then submit to more than 500 Web Directories and Blog Directory Submissions.

7. Massive Link Building

  • Themed Blog Commenting
  • Web 2.0 Properties
  • Forum Profiles
  • Link Wheels
We create links on massive amounts of social bookmarking sites, web2.0 websites, related blogs, and forums in order to generate quick traffic and create buzz in the social media framework for your website. This is also beneficial to search engines, as every link we created is counted as a vote towards pagerank. We have our very own proven link wheels that will work for your SEO Campaigns.

8. Social Media Creation & Optimization

  • Facebook Fan Page Creation
  • Twitter Page Creation
  • Youtube Page Creation
  • Social Media User Base Generation
In today’s world social media plays a great role in internet marketing and SEO. We will develop social media campaigns, and generate thousands of relevant users for our clients website, in order to build authority to the website for both visitors and search engines.

9. Tracking & Reporting

  • Ranking Reports
  • Google Analytics Reports & Insights
  • Link Building Reports
  • Goals & Targets Achievements
We track our progress regularly and update our clients on a weekly & monthly basis. We send out reports to notify clients on the SEO campaign’s progress, and how it is benefiting their website, and users. We also work with clients in order to tweak the campaign based on reports if necessary.



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