Search Engine Optimization
Search Engine Optimization (SEO) is a process that is involved in improving the visibility of your website to the search engines by means of allowing your website to be ranked high in the search engine pages. This is akin to owning a retail shop along a high-traffic pathway in a busy shopping mall.
What is the difference between Search Engine Optimization and Search Engine Marketing?
Before we touch on the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM), we need to know that SEM is a form of paid advertisements to search engines that guarantees placement of your website’s visibility to the users.
This image clearly illustrates the difference:
Why SEO?
There are billions of searches on search engines everyday, and according to a case study by Optify, the top 3 organic search results for Google receive a whopping 58.4% Click-Through Rate (CTR)! This means that out of 100 searches, 58 people on average will click on the first 3 results that are being shown.
If we take a closer look, we will see that the website that is ranked #1 receives 36.4% CTR on average. Website on rank #2 receives 12.5% CTR, and website on rank #3 receives about 9.5% CTR. This means that just having a website that is ranked #1 dominates the traffic flow with that of websites ranked #2 – #5 added up together!
SEO Benefits
With high traffic to the website, this leads to many benefits that SEO can bring to a website:
- Brand Awareness / Visibility – It is widely known that an advertisement gets truly read when it has been shown 7 times to consumers. Having a website that is ranked high for keywords of the same niche will certainly increase brand awareness and visibility to the visitors.
- High Returns on Investment – SEO provides a very low cost of advertising on the internet with a probable high rate of return, as these visitors are more likely to purchase products and services since they were already specifically searching for the information based on the keyword phrase(s) that they have entered. This provides you with excellent Return-on-Investment.
- Zero advertising fees to Search Engines! – SEM requires advertising fees, such as when a visitor has been brought to your website, or when your advertisement is being shown. However, SEO does not require payment to search engines.
- 24/7 Web Advertisement – Your website is still doing promotion for you while you sleep.
Get Free SEO Analysis For Your Website Now!
If you are want to get ahead of your competitors and rank high in the search engine pages, begin your journey with us here! EqualSEO ensures to fully maximize your return-on-investment with our unique SEO solutions. In fact, we take so much pride in our work that when we say we will rank for you, we will. Guaranteed. Or your money back!
